The Genesis of Trishakti Apparel: Weaving Threads of Tradition and Innovation
In the bustling year of 2023, a new chapter in the world of fashion unfolded with the establishment of Trishakti Apparel. Born from the visionary roots of Trishakti Stores, this venture seamlessly blends 33 years of expertise with a forward-looking approach.
Inception: Trishakti Stores, founded in 1991 by Mr. Mukti Prasad Rijal, laid the groundwork for what would evolve into Trishakti Apparel. The journey began in the vibrant town of Kawasoti, where a passion for fashion ignited a desire to fill the void of quality apparel. From weekly Haatbazaars to a fully-fledged retail store, the initial success set the stage for the family's foray into the wholesale market.
Transition to Wholesale: Driven by a commitment to excellence and a keen understanding of market dynamics, Mr. Rijal steered Trishakti Stores towards the wholesale market in 2001. Recognizing inefficiencies in the fashion industry's wholesale practices, the transition aimed to bring high-quality fashion to the mid-hilly regions surrounding Narayangarh.
International Expansion: The journey didn't stop at the borders of Nepal. By 2009, Trishakti Stores had gone international, importing fashion from five key markets - India, China, Vietnam, Bangladesh, and Thailand. This strategic move not only broadened the product range but also positioned Trishakti Stores as a leading wholesaler in the mid-hilly regions.
Trishakti Apparel Emerges: The natural progression led to the birth of Trishakti Apparel in 2023. With a foundation built on decades of experience, the new venture embraced cutting-edge technology, utilizing CAD technology for precise cutting and finishing. The Optitex system became instrumental in ensuring a seamless production process, setting Trishakti Apparel apart from the competition.
Initial Success: The debut year was nothing short of remarkable. Trishakti Apparel achieved a significant milestone, recording a transaction value of 30 million, equivalent to 220 thousand USD. This success wasn't just monetary; it was a testament to the brand's resonance in the market. Over one hundred thousand pieces sold, reflecting the widespread acceptance and demand for Trishakti Apparel's unique approach to fashion.
Employee-Centric Approach: In its debut year, Trishakti Apparel welcomed over 100 dedicated individuals into its family. The commitment to employee care, mirroring the ethos of Trishakti Stores, ensured that the workplace wasn't just about productivity but also about fostering an environment of joy, friendship, and authenticity.
The Future Unfolds: As Trishakti Apparel establishes itself as a force to be reckoned with in the fashion industry, the Rijal family continues to explore new horizons. A feasibility study is underway regarding the local manufacturing of fashion apparel, reflecting a commitment to contributing to Nepal's fashion industry.
The story of Trishakti Apparel is more than a business journey; it's a saga of resilience, innovation, and a relentless pursuit of excellence. The fusion of tradition and technology, coupled with a commitment to ethical practices, positions Trishakti Apparel as a symbol of Nepal's evolving fashion landscape.
Stay tuned as we unravel more chapters in the riveting tale of Trishakti Apparel – where every thread tells a story of heritage, innovation, and the timeless allure of fashion.
